# RevOps Lab

> Free, open library for B2B founders and revenue teams: buying signals (the moments a company is ready to buy), step-by-step growth playbooks, free tools, and AI agents for Claude that do research, meeting prep and follow-up with a person approving every action. Written by Aizaz Tanveer, GTM engineer, Ghent, Belgium.

## Main sections
- [Home](https://revopslab.org/): overview, growth engine check, FAQ
- [Signals](https://revopslab.org/signals/): 112 buying signals in four groups (act now, warming up, good fit, big-company moves)
- [Playbooks](https://revopslab.org/playbooks/): pick the right companies, reach out at the right time, win more conversations, know which channels drive revenue (channel attribution)
- [What is intent data? Why your own data beats what you buy](https://revopslab.org/playbooks/intent-data/): first-party intent data, 4 plays: champion job changes, lost and open deals revisiting, target accounts on the website, product sign-ups (HubSpot, Clay, Snitcher, Slack)
- [Read the buying intent on your website](https://revopslab.org/playbooks/website-intent/): intent segments, routing rules and stage-matched outreach (Snitcher, Clay, Lemlist)
- [Follow the conversations your buyers join](https://revopslab.org/playbooks/social-engagement/): opinion leader, competitor and keyword engagement to warm outreach (Trigify, Clay, Lemlist)
- [How to connect Claude Code to Google Ads](https://revopslab.org/playbooks/claude-code-google-ads/): 12 steps for campaign data (manager account, linking and accepting the ads account, developer token and access level, Cloud project, OAuth Desktop client, one sign-in) and 6 steps to unlock Keyword Planner with Basic access (privacy section, Search Console domain, publish app, brand verification, apply); with video
- [Agents](https://revopslab.org/agents/): open AI agents (Claude skills) for GTM work
- [Tools](https://revopslab.org/tools/): free checks and calculators, results shown without sign-up
- [Google & AI Search Visibility Check](https://revopslab.org/tools/search-visibility-check/): 12 business questions on whether a company is found, quoted and recommended in Google and AI answers
- [About](https://revopslab.org/about/)