Claude skill · Outreach
Cold email templates built on a real reason to write
Cold email writer drafts a three to four step sequence for one account or a segment: each email under 100 words, about the reader’s situation, with one insight, one proof point and one small ask.
Claude Code/plugin marketplace add revops-lab/agents/plugin install outreach@revopslab
What does Cold email writer do?Cold email writer drafts a three to four step sequence for one account or a segment: each email under 100 words, about the reader’s situation, with one insight, one proof point and one small ask. Follow-ups bring a new angle instead of "just following up".
What you get
- A short sequence with subjects and word counts
- Follow-up emails after no response that add value
- Personalisation fields marked
- A timing and channel plan
What it asks you
Only what your website, CRM and company context cannot answer.
- Who is it for: one account or a segment?
- What is the reason to write now?
- What is the smallest next step you want?
The method
Teach first, keep it short
Gong’s data shows replies drop once cold emails pass about 100 words, and executives reply less than others. The Challenger research shows buyers respond to a useful insight, not a pitch. So each email teaches one thing, briefly.
The research behind it: The Challenger Sale, Cold email length, The rule of thirds in B2B buying, Personalisation pays, when it is rightReads these HubSpot fields
The skill names each field and its internal name, and checks them with HubSpot first. It proposes before it writes anything.
- Lifecycle stage
- Lead status
- Contact owner
- Last contacted
- Recent sales email replied date