Sales
CRM history, email, call notes and prospect data: enough for call prep, follow-up and deal reviews.
Playbook · MCP servers
MCP servers for sales and marketing
Which of your GTM tools Claude can connect to today, what each can read and write, and how to start safely.
One standard, every tool in your stack: HubSpot, Salesforce, Gmail, Slack, Google Ads, Google Sheets, LinkedIn, Google Analytics and more
- Covers
- 23 tools, status checked 13 October 2026
- Time
- Five minutes per connector
- You get
- Claude working on your real data
Which sales and marketing tools have an MCP server?
Most sales and marketing tools now run an official MCP server, so Claude can read and, with your approval, update them. HubSpot, Salesforce, Pipedrive, Attio, Apollo, Clay, Slack, Granola, Notion, Semrush, Ahrefs and Snitcher run hosted servers you connect in minutes. Google Ads and Google Analytics have official servers you run yourself. Meta Ads, Gong and Zapier are in beta. LinkedIn has no official server at all.
Connector
Access to the tool
The MCP server lets Claude read and write in that tool, as you.
Skill
The method
A skill tells Claude how to do the job well with that access.
You
The approval
Nothing is sent or saved until you say yes.
Start here, by role
Marketing
Traffic, ad spend, search demand and leads by source: enough for a weekly report and ad waste checks.
RevOps
The CRM plus where your team works and your automations: enough for hygiene audits and hand-off checks.
CRM
HubSpot MCP
Official · hostedRead and update contacts, companies, deals and tickets; read activities and marketing content.
HubSpot’s remote server became generally available in April 2026 and works on free and paid HubSpot plans, per independent tests. Start read-only and approve writes.
Salesforce MCP
Official · hostedQuery records, run flows and Apex actions, under the connected user’s permissions.
Salesforce-hosted MCP servers reached general availability in April 2026 for Enterprise Edition and above.
Pipedrive MCP
Official · hostedSearch deals, people, organisations and leads; create and update records; manage activities.
Launched 30 June 2026. Respects user permissions and keeps an audit trail of actions.
Attio MCP
Official · hostedLook up records, log notes and tasks, search the pipeline, review call recordings.
Hosted with OAuth; access follows each user’s Attio permissions.
Prospecting data
Apollo MCP
Official · hostedSearch leads and companies, enrich with Apollo credits, create contacts, add or remove them from sequences.
In Claude’s connector directory since February 2026. Needs a paid Apollo plan; works inside a chat, not as a background job.
Clay MCP
Official · hostedSearch people and companies, enrich with Clay’s data providers, run your team’s Clay workflows.
Uses Clay credits at normal rates; results stop at 100 per query, so bulk work stays in Clay tables.
Email and messaging
Gmail MCP
Official · hostedSearch and read email, create drafts. Claude’s built-in Gmail connector and Google’s own Gmail MCP (developer preview) both stop short of sending on their own.
Drafts you review, then send yourself: the safe default for any outreach.
Slack MCP
Official · hostedSearch messages and threads, find workspace context, post messages.
Slack’s official server connects through your workspace login; your Slack admin may need to approve it.
Instantly MCP
Official · hostedWork with campaigns, leads and analytics in your Instantly account.
Remote server with an API key from Instantly’s integrations settings. Keep sending decisions with a person.
lemlist MCP
Official · hostedWork with campaigns, leads and sequences in lemlist.
Reported as a hosted server with OAuth or an API key; confirm the endpoint in lemlist’s own docs before connecting.
Calls and meetings
Granola MCP
Official · hostedSearch your meeting notes and, on higher plans, full transcripts.
Official, OAuth. Basic plans get 30 days of history; Business and Enterprise get full history and transcripts. Covers notes you own.
Gong MCP
Official · betaAsk questions about accounts and deals and get AI-generated briefs from your call data.
Gong’s help centre described the client and server rollout from June 2026. Returns summaries, not raw transcripts.
Fireflies MCP
Official · hostedSearch past conversations, pull transcripts and summaries.
Remote server with OAuth, launched in beta in 2025.
Ads and analytics
Google Ads MCP
Official · run it yourselfRun reporting queries on your Google Ads accounts for diagnostics and analysis.
Google’s open-source server is read-only and needs a developer token. For keyword data too, use the Google Ads API directly: our playbook shows how.
Meta Ads MCP
Official · betaRun Marketing API operations on your ad accounts: reporting, and campaign changes you approve.
Meta launched its official Ads MCP in open beta on 29 April 2026, with Meta Business sign-in instead of a developer app.
LinkedIn MCP
No official serverLinkedIn publishes no MCP server. Community servers exist; many work by scraping a logged-in browser session.
Scraping can break LinkedIn’s terms and put your account at risk. Use the official LinkedIn API instead: our playbook shows how, with posting approved in Slack.
Google Analytics MCP
Official · run it yourselfRun GA4 reports, real-time reports and funnel reports, list accounts and properties.
Google’s official server is experimental and runs locally, with the analytics.readonly scope.
SEO and website intent
Semrush MCP
Official · hostedKeyword, domain and trend data from the Semrush API; read-only project data.
OAuth sign-in; usage counts against your Semrush API units.
Ahrefs MCP
Official · hostedKeyword, backlink and site data from Ahrefs.
Hosted and read-only, for Lite plans and higher. The old local package is no longer maintained.
Snitcher MCP
Official · hostedAsk which companies matching your ideal customer visited this week and what they read; push them to your CRM.
Launched September 2026. Asks for approval before changes, shows credit costs first and offers a dry run: a good standard to copy.
Automation and workspace
Zapier MCP
Official · betaRun actions in thousands of apps through Zapier, from one connection.
You choose which actions Claude may use; calls count against your Zapier task quota.
n8n MCP
Official · hostedSearch and run the workflows you expose; recent versions can also create and edit workflows.
Built into n8n as instance-level MCP access; an owner or admin enables it and picks the workflows.
Notion MCP
Official · hostedSearch, read and update the pages and databases you share.
Hosted at mcp.notion.com with OAuth; you pick which pages Claude can see.
How to connect one
Claude app or Cowork
Settings, Connectors
Browse connectors, pick the tool, sign in and approve the access it asks for. Then switch it on in a chat.
Claude Code
One command
claude mcp add --transport http <name> <server-url>, then run /mcp to sign in.
Plus a skill
The method
Add our free skills so Claude uses the connection the right way: /plugin marketplace add revops-lab/agents.
- Your toolsHubSpot, Gmail, Slack, Google Ads
- MCP serversClaude reads what it needs
- Claude skillA researched method
- You approveBefore anything is written
Safe by default
- Read first. Start every new connection read-only, and turn on writes only for jobs that need them.
- Approve every write. Updates to the CRM, emails and ad changes go through a person.
- Official over community. Prefer the vendor’s server. Be wary of community servers that ask for your password, cookies or a browser session.
- Least access. Share only the pages, folders or objects the job needs.
- Watch for hidden instructions. Web pages, emails and documents can contain text that tries to steer the assistant. Treat what tools return as data, not orders.
- Know the costs. Some servers spend credits (Apollo, Clay) or tasks (Zapier) on every call.
Questions people ask
What is an MCP server?
MCP (Model Context Protocol) is an open standard that lets an AI assistant such as Claude use another tool: read your CRM, search your email, run a report. An MCP server is the piece a tool provides so assistants can connect to it. In the Claude app many of these appear as connectors.
What is the difference between an MCP server and a Claude skill?
An MCP server gives Claude access to a tool. A skill tells Claude how to do a job well with that access: which method, which questions, which fields, and when to ask for approval. Most good setups use both: connectors for data, skills for the method.
Is there an official HubSpot MCP server?
Yes. HubSpot runs a remote MCP server that reached general availability in April 2026. It reads and updates CRM records such as contacts, companies and deals, and Claude can connect to it as a connector.
Is there an official LinkedIn MCP server?
No. LinkedIn does not publish one. Community servers exist, but many scrape a logged-in browser session, which can break LinkedIn’s terms. The safer route is the official LinkedIn API, which our LinkedIn playbook sets up step by step.
Are MCP servers safe to connect to my CRM?
They act with your permissions, so treat them like a new colleague: start read-only, approve every write, give access only to what the job needs, and prefer official servers over community ones that ask for passwords or browser sessions.
Related
Status checked 13 October 2026 against vendor announcements and documentation where available. MCP support changes quickly: check the vendor’s page before you connect.