Claude skill · Marketing
Marketing attribution model: revenue by channel, three ways
Channel attribution shows which channels bring revenue, not only leads, in three views side by side: first touch, last touch and what buyers say themselves.
Claude Code/plugin marketplace add revops-lab/agents/plugin install marketing@revopslab
What does Channel attribution do?Channel attribution shows which channels bring revenue, not only leads, in three views side by side: first touch, last touch and what buyers say themselves. It lists the tracking gaps that skew the numbers and ties every recommendation to a confidence level.
What you get
- Tracking gaps with the revenue affected
- Revenue and pipeline by channel in three views
- Channel quality: win rate, deal size, cycle
- Recommendations with confidence
What it asks you
Only what your website, CRM and company context cannot answer.
- Which period?
- Which decision do you want to make?
The method
Every model is wrong in a known way
First touch flatters awareness, last touch flatters search. Self-reported attribution catches peers, podcasts and communities that tracking cannot see. Where the views disagree, that is the finding.
The research behind every skillReads these HubSpot fields
The skill names each field and its internal name, and checks them with HubSpot first. It proposes before it writes anything.
- Original traffic source
- Drill-down 1 and 2
- Latest traffic source
- Recent conversion
- Amount
- Deal stage