Claude skill · Marketing

Content brief template, led by search demand

Content brief turns keyword data and buyer questions into a brief a writer can use: the target term and intent with numbers, the gap in what ranks today, an answer-first outline, sources and statistics to cite, FAQ, links and metadata.

Claude Code/plugin marketplace add revops-lab/agents/plugin install marketing@revopslab

What does Content brief do?Content brief turns keyword data and buyer questions into a brief a writer can use: the target term and intent with numbers, the gap in what ranks today, an answer-first outline, sources and statistics to cite, FAQ, links and metadata.

What you get

  • Target keyword, intent and volume
  • What ranks and what it misses
  • An answer-first outline
  • Sources, statistics and FAQ
  • Meta description and structured data

What it asks you

Only what your website, CRM and company context cannot answer.

  • A topic, or should I find the best opportunity?
  • Which keyword data can I use?

The method

Quotable by search and AI

Pages that state the answer early and back it with sources, statistics and quotes are easier for Google and AI assistants to use (Aggarwal et al., 2023).

The research behind it: Category entry points, Generative engine optimization

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